--- title: Digital shockwave disrupting entire industries, firms still in denial description: A digital shockwave is disrupting entire industries but many companies are still in denial, a seminar in Dublin will hear this week. image: https://www.auxilion.com/hubfs/server_and_desktop_refresh_thumb_550x550.jpg --- [![Auxilion Logo](https://www.auxilion.com/hubfs/Auxilion_Theme/logo-dark.svg "Auxilion Logo")](https://auxilion-5095261.hs-sites.com/) [![logo-dark](https://www.auxilion.com/hubfs/Auxilion_Theme/logo-dark.svg "logo-dark")](https://auxilion-5095261.hs-sites.com/) [Let's talk ](https://www.auxilion.com/) CLOSE MENU MENU MENU [Back To All ](https://www.auxilion.com/news) [scroll up ](https://www.auxilion.com/) share ![Digital Shockwave ](https://www.auxilion.com/hubfs/server_and_desktop_refresh_thumb_550x550.jpg "Digital Shockwave ") [Press Release](https://www.auxilion.com/news/tag/press-release) # Digital shockwave disrupting entire industries, firms still in denial 19 February 2018 ******Dublin, Monday, 19th February, 2018:** A digital shockwave is disrupting entire industries but many companies are still in denial, a seminar in Dublin will hear this week. Irishman Professor Joe Peppard, recently appointed Principal Research Scientist at the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, will tell attendees at the Auxilion hosted event on Wednesday (February 21st) that too many organisations are prone to a “digital lipstick on the pig” phenomenon. “While we are impressed with the ambition of some companies, others, unfortunately, are either sticking their heads in the ground, muddling along without much direction or giving the illusion of progress,” commented Professor Peppard who is a non-executive director of Irish owned I.T. Alliance Group. Referring to the phenomenon of “lipstick on a pig”, he said many organisations give the illusion of being digital. Featured news ![cloud_technology_template_thumb_550x550](https://www.auxilion.com/hs-fs/hubfs/cloud_technology_template_thumb_550x550.jpg?width=531&height=577&name=cloud_technology_template_thumb_550x550.jpg) ### Irish corporates ahead of UK in implementing cloud computing Irish corporates are ahead of their UK counterparts in the implementation of major cloud computing deployment, according to a survey (Link to report) by Irish owned cloud support and implementation company, Auxilion. [ Read More ](https://www.auxilion.com/news/insights/irish-corporates-ahead-of-uk-in-implementing-cloud-computing) ![talk2-back](https://www.auxilion.com/hubfs/Auxilion_Theme/talk2-back.png "talk2-back") ## Sign up for our updates [Follow us on LinkedIn ](https://www.linkedin.com/company/auxilion/) [Follow us on Twitter ](https://twitter.com/auxiliontweet) [Follow us on Instagram ](https://instagram.com/auxilionhq) [Follow us on Facebook ](https://youtube.com/@Auxilionhq) [hello@auxilion.com](mailto:hello@auxilion.com) [![logo-dark](https://www.auxilion.com/hubfs/Auxilion_Theme/logo-dark.svg "logo-dark")](https://auxilion-5095261.hs-sites.com/) We are part of the[ I.T. Alliance Group](https://www.italliancegroup.com/) [Cookie Policy](https://www.auxilion.com/cookie-policy) | [Privacy policy](https://www.auxilion.com/privacy-policy) | All rights reserved 2022 © Auxilion Designed by [Squaredot B2B Marketing](https://www.squaredot.agency)